Press Releases

ELI MARTINEZ BELLO NAMED THE FIRST MEXICAN WINNER OF THE ALTOS BARTENDERS’ BARTENDER AWARD, AS PART OF NORTH AMERICA’S 50 BEST BARS 2025

April 7th, 2025

Eli Martinez Bello, head bartender at Tlecān, has been named the recipient of the Altos Bartenders’ Bartender Award 2025. Martinez […]

DEL MAGUEY CELEBRATES 30 YEARS OF LIQUID ART  AND INDISPUTABLE CATEGORY LEADERSHIP

March 25th, 2025

Pernod Ricard’s Del Maguey Single Village Mezcal is celebrating three decades of pioneering craftsmanship, authenticity and community as the world-leading […]

ALTOS TEQUILA RAMPS UP INVESTMENT IN BARTENDER EDUCATION AS IT DEBUTS THE ALTOS TAHONA SOCIETY ONLINE COMMUNITY

March 25th, 2025

Pernod Ricard’s Altos Tequila is amplifying the positive global impact of its educational community for bartenders – The Tahona Society […]

PERNOD RICARD’S OLMECA TEQUILA EMPOWERS INDIVIDUALITY WITH FIRST GLOBAL AND ‘MOST FANTASTIC’ LIMITED-EDITION

December 27th, 2024

Pernod Ricard’s Olmeca Tequila is electrifying the tequila category with the release of three striking first and ‘Most Fantastic’ global […]

Panda and Sons Iain McPherson

IAIN MCPHERSON OF PANDA & SONS IN EDINBURGH NAMED ALTOS BARTENDERS’ BARTENDER AS PART OF THE WORLD’S 50 BEST BARS AWARDS 2024

October 29th, 2024

Iain McPherson of Panda & Sons in Edinburgh, Scotland has been announced as winner of the Altos Bartenders’ Bartender Award […]

Almave Ambar and Blanco

PERNOD RICARD JOINS LEWIS HAMILTON & CASA LUMBRE SPIRITS TO ENHANCE THE SUCCESS OF NON-ALC BLUE AGAVE SPIRIT, ALMAVE

October 29th, 2024

Pernod Ricard today announces the acquisition of a minority stake in Almave, a Super Premium non-alc blue agave-based spirit brand, […]

Demie Kim

DOHYUNG ‘DEMIE’ KIM WINS ALTOS BARTENDERS’ BARTENDER AWARD IN ASIA’S 50 BEST BARS 2024

October 29th, 2024

Seoul’s Dohyung ‘Demie’ Kim, co-founder of Zest (No.5 on Asia’s 50 Best Bars 2023 and No.18 on The World’s 50 […]

KATE BOUSHEL, DIRECTOR OF BEVERAGE AND EDUCATION, ATWATER COCKTAIL CLUB, WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF NORTH AMERICA’S 50 BEST BARS 2024

December 27th, 2024

Kate Boushel, Director of Beverage and Education for the Barroco Group and bartender at Montreal’s Atwater Cocktail Club and Milky […]

PERNOD RICARD’S AVIÓN REDEFINES PRESTIGE TEQUILA WITH DEBUT NFT RELEASE FOR RARE NEW LIQUID

December 27th, 2024

For the first time, Pernod Ricard’s Avión tequila is leveraging the exclusivity of its latest launch alongside the demand for […]

GN Chan

GN CHAN OF DOUBLE CHICKEN PLEASE IN NEW YORK WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF THE WORLD’S 50 BEST BARS AWARDS 2023

October 29th, 2024

GN Chan, co-founder of Double Chicken Please in New York, USA, has been named the winner of Altos Bartenders’ Bartender […]