Press Releases

A bar with tequila drinks

OLMECA TEQUILA INTRODUCES FRESH NEW FORMAT FOR ANNUAL SHOT RING COMPETITION

February 28th, 2024

Olmeca Tequila is shaking things up with the return of its Olmeca Shot Ring competition – the first ever global […]

Sustainability competition ceremony

ALTOS TEQUILA ANNOUNCES JENNY TEASDALE AND JEFFREY GARCIA AS WINNERS OF THE 2023 SUSTAINABILITY-FOCUSED TAHONA SOCIETY COMPETITION

February 28th, 2024

A project conceived to encourage and increase the accessibility of glass recycling in Cartagena, Colombia, has taken top spot at […]

Avion Tequila Reserva Cristalino

PERNOD RICARD’S AVIÓN TEQUILA TO CRAFT FURTHER GROWTH IN PRESTIGE TEQUILA WITH THE LAUNCH OF AVION RESERVA CRISTALINO

February 28th, 2024

Pernod Ricard’s Avión tequila is tapping into the soaring demand for prestige tequila by expanding its exclusive Reserva range with […]

Maria Margarita

OLMECA TARGETS THE DIGITAL GENERATION WITH DRINKS INDUSTRY’S FIRST BRAND-OWNED VIRTUAL INFLUENCER

February 28th, 2024

Pernod Ricard’s award-winning Olmeca Tequila is disrupting the world of drinks marketing as it today unveils the industry’s first ever […]

Altos Tequila ready to serve drinks and bottle

PERNOD RICARD TAPS INTO SOARING DEMAND FOR TEQUILA-BASED COCKTAILS WITH THE LAUNCH OF ALTOS MARGARITA CLASSIC LIME READY-TO-SERVE

February 28th, 2024

Pernod Ricard’s award-winning Olmeca Altos brand is raising the (at-home) bar with the launch of Altos Margarita Classic Lime ready-to-serve. […]


Press Releases

Mezcal del Maguey Vida

Pernod Ricard’s House of Tequila encourages discovery of it’s artisanal mezcal portfolio with new accessible expression

Tequila Altos canned drinks

Pernod Ricard gets ready to grow tequila opportunity with first Altos RTD Margarita range

Tequila Altos infusionado

Pernod Ricard disrupts the Mexican market with most groundbreaking innovation to date for Altos Tequila