Altos Tequila Celebrates TheSpirit Business Award 2024 Nominations in London
London set the stage for the prestigious The Spirit Business Awards on November 14th, a ceremony that celebrates the best in the beverage industry. Altos Tequila had an outstanding presence, earning nominations in three key categories: Best New Product for Altos Ready to Serve Margarita Classic Lime, Brand of the Year for Altos, and the esteemed Lifetime Achievement Award, granted to master distiller Jesús Hernández. This recognition not only honors his more than four decades of experience but also his dedication to preserving Mexican traditions in tequila production.
The Inspiration Behind a Master Distiller
Jesús Hernández began his career in November 1980, inspired by a friend’s recommendation to work at a blending and bottling plant in California. This marked the beginning of a deep connection with the spirits industry. Hernández quickly realized that success is not solely measured by technical achievements but also by human connections. “The relationships with colleagues are priceless,” he shares. This human-centered philosophy has been the cornerstone of his approach and has guided his path as a master distiller.
A Defining Moment: The Arandas Distillery
One of the most significant milestones in Hernández’s career was the launch of the distillery in Arandas. As a director, he led a team dedicated to studying and perfecting every aspect of the tequila production process. His goal was to blend artisanal tradition with scientific precision, applying statistical principles to ensure consistency and quality. This attention to detail became a key factor in establishing Altos Tequila as an internationally recognized brand.
The Legacy of Jesús Hernández
Jesús Hernández has succeeded in inspiring those who work alongside him. For him, being a master distiller is a mix of responsibility and pride, but also an opportunity to positively influence his team. From the inception of operations at the Arandas distillery, he has ensured product consistency and quality while laying the foundation for a solid team that shares his passion and commitment.
“My job is to influence the team so they realize their work is important and a source of pride,” Hernández states. This collaborative approach, grounded in continuous learning and humility, has been instrumental in positioning Altos Tequila as a global benchmark. Beyond product quality, Hernández firmly believes that success is measured by human connections and the positive impact achieved for both people and the environment.
Hernández’s legacy transcends the professional sphere. His vision is for his team to continue producing tequilas that not only provide a memorable experience for those who enjoy them but also reflect a deep respect for Mexican traditions, communities, and the environment. In his own words: “I want what we do to be a source of pride, from the agave fields to every bottle that reaches the world.” With this vision, Hernández not only leads a process but builds a path that inspires future generations in the industry.
Altos Tequila and the Spirit Business Awards
The legacy of Jesús Hernández is reflected in every bottle of Altos Tequila. His dedication, passion, and commitment to Mexican traditions have elevated not only the quality of tequila but also the pride of an industry that represents Mexico to the world. Under his leadership, the distillery has successfully combined tradition and innovation, transforming production processes into works of art that resonate with a global audience.
Altos Tequila’s nominations at the The Spirit Business Awards, in categories like Brand of the Year and Best New Product, celebrate this effort and reaffirm the brand’s impact on the global industry. With innovative products, Altos has shown that it is possible to expand the possibilities of tequila without losing its traditional roots. These recognitions are a testament to the collective work of a team committed to excellence, guided by the vision of a leader like Hernández.
Altos Tequila and Jesús Hernández are the perfect example of how passion, teamwork, and the relentless pursuit of excellence can transform a vision into a lasting legacy.
