Altos Tequila Reveals Bold New Bottle Redesign
At a time when the premium tequila market keeps gaining ground, Altos Tequila takes a bold step forward with a refreshed bottle design. More than just a visual update, the new bottle reflects the brand’s artisanal production, Mexican heritage, and attention to detail—everything that makes each sip authentic. Because in a category where quality matters, the look of a recycled glass bottle also tells a story of craftsmanship, origin, and purpose.
A Redesign That Honors Mexico and Its Tradition
The new look draws direct inspiration from traditional Mexican signage—hand-painted signs known for their expressive flair and vibrant typography. By nodding to this visual culture, Altos reaffirms its deep ties to Mexican artistry, color, and identity.
Some iconic elements remain unchanged, like the recognizable wooden cap and the bottle’s solid structure—details that preserve the brand’s legacy and bold personality.
Why the New Altos Tequila Bottle Design Matters Today
- Reinforces the brand’s artisanal character
- Highlights authenticity and cultural heritage
- Evolves without losing its essence
This redesign answers a clear market need: to visually convey the authenticity and craft of the tequila from the very first glance. In a space where every detail counts, having a bottle that reflects the spirit’s quality and Mexican provenance helps it stand out on back bars, store shelves, and—most importantly—in the minds of consumers.
Sustainable Packaging with Purpose
Beyond aesthetics, the new design reflects a strong environmental commitment. The bottle is made from 100% recycled glass with an added 3% PCR (post-consumer recycled) material—an effort that supports sustainable packaging practices and the circular economy.
The redesign also results in a 5.7% reduction in CO₂ emissions thanks to a lighter bottle weight, all while maintaining the premium look and durability that defines Altos.
Global Launch of the New Design
The new bottle will launch in the U.S. starting this July, followed by a global rollout beginning in September. The refreshed design will be available across the entire range: Altos Plata, Reposado, Añejo, and even its ready-to-serve Margarita variants—ideal for fans looking for the best tequila for margaritas.
This move aims to position Altos not only as a premium spirit by flavor, but also through its visual identity and brand values.
What This Redesign Means for Consumers
- Aligns with values of authenticity and quality
- Builds stronger appeal among bartenders and mixologists
This premium tequila redesign isn’t just about looking good. It’s about showing the world who Altos is today—and where it’s going. A new look that speaks volumes about the product and the philosophy behind every bottle.
Evolving with Purpose
The Altos Tequila bottle redesign is a thoughtful evolution. More than a cosmetic change, it’s a clear statement of intent: a celebration of Mexican culture, of tequila made with respect for the land and the people who produce it, and of consumers who value both authenticity and taste.
It’s a design made to captivate at first glance—and to reassure with every sip that the essentials remain unchanged.