Press Releases

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ALTOS TEQUILA INVESTS IN NEXT GROWTH PHASE WITH FIRST GLOBAL BRAND CAMPAIGN

July 6, 2026

Builds on the brand’s position as the #1 tequila for Margaritas¹ Multi-market rollout begins in the UK before expanding across […]

ASIA’S 50 BEST BARS 2026 NAMES SHELLEY TAI WINNER OF ALTOS BARTENDERS’ BARTENDER AWARD

June 24, 2026

Shelley Tai, founder of Mius in Hong Kong, has won the Altos Bartenders’ Bartender Award 2026. Voted exclusively by bartenders […]

GIORGIO BARGIANI OF THE CONNAUGHT BAR IN LONDON WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF EUROPE’S 50 BEST BARS 2026

June 16, 2026

Giorgio Bargiani, Italian-born bartender and Assistant Director of Mixology at the Connaught Bar in London, has been named the winner […]

FREDDY ANDREASSON WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF NORTH AMERICA’S 50 BEST BARS 2026

April 13, 2026

Freddy Andreasson, co-founder of El Gallo Altanero, has been named the winner of the Altos Bartenders’ Bartender Award 2026. Andreasson’s […]

ALTOS TEQUILA UNVEILS CASA ALTOS: A MEXICAN CELEBRATION AND LARGER-THAN-LIFE TRIBUTE TO THANASI KOKKINAKIS

January 15, 2026

Altos Tequila has officially opened the doors to its new home on Grand-Slam Oval, Casa Altos, as the first-ever Official […]

AUSTRALIAN OPEN SERVES AN ACE WITH ALTOS TEQUILA PARTNERSHIP IN 2026

January 15, 2026

Icons in their respective fields, the Australian Open and Altos are the new doubles pair on the circuit, partnering for […]

UNO JANG OF JIGGER & PONY IN SINGAPORE WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF THE WORLD’S 50 BEST BARS 2025

January 15, 2026

Uno Jang, creative director and partner at Jigger & Pony Group in Singapore, has been named the winner of the […]

PERNOD RICARD’S OLMECA TEQUILA HITS ONE MILLION CASES MILESTONE

October 8, 2025

Pernod Ricard’s Olmeca Tequila has reached a significant milestone – surpassing one million cases sold globally for the first time […]

TRAILBLAZING SUGAR ALTERNATIVE SWEEPS UP TOP PRIZE AT ALTOS’ TAHONA SOCIETY COMPETITION 2025

September 29, 2025

Award-winning mixologist, pastry chef and budding entrepreneur Christina Mercado (USA) has been crowned the winner of the Altos Tahona Society […]

ALTOS TEQUILA RAMPS UP STANDOUT WITH STRIKING NEW REDESIGN

July 21, 2025

As demand for premium tequila continues to surge, Pernod Ricard’s Altos tequila is making a bold statement with the launch […]

ANDREW HO WINS ALTOS BARTENDERS’ BARTENDER AWARD AT ASIA’S 50 BEST BARS 2025

July 21, 2025

Andrew Ho, founder and co-owner of Hope & Sesame in Guangzhou, has been named the winner of the Altos Bartenders’ […]

ELI MARTINEZ BELLO NAMED THE FIRST MEXICAN WINNER OF THE ALTOS BARTENDERS’ BARTENDER AWARD, AS PART OF NORTH AMERICA’S 50 BEST BARS 2025

April 7, 2025

Eli Martinez Bello, head bartender at Tlecān, has been named the recipient of the Altos Bartenders’ Bartender Award 2025. Martinez […]