Press Releases

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ALTOS TEQUILA UNVEILS CASA ALTOS: A MEXICAN CELEBRATION AND LARGER-THAN-LIFE TRIBUTE TO THANASI KOKKINAKIS

January 15th, 2026

Altos Tequila has officially opened the doors to its new home on Grand-Slam Oval, Casa Altos, as the first-ever Official […]

AUSTRALIAN OPEN SERVES AN ACE WITH ALTOS TEQUILA PARTNERSHIP IN 2026

January 15th, 2026

Icons in their respective fields, the Australian Open and Altos are the new doubles pair on the circuit, partnering for […]

UNO JANG OF JIGGER & PONY IN SINGAPORE WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF THE WORLD’S 50 BEST BARS 2025

January 15th, 2026

Uno Jang, creative director and partner at Jigger & Pony Group in Singapore, has been named the winner of the […]

PERNOD RICARD’S OLMECA TEQUILA HITS ONE MILLION CASES MILESTONE

October 8th, 2025

Pernod Ricard’s Olmeca Tequila has reached a significant milestone – surpassing one million cases sold globally for the first time […]

TRAILBLAZING SUGAR ALTERNATIVE SWEEPS UP TOP PRIZE AT ALTOS’ TAHONA SOCIETY COMPETITION 2025

September 29th, 2025

Award-winning mixologist, pastry chef and budding entrepreneur Christina Mercado (USA) has been crowned the winner of the Altos Tahona Society […]

ALTOS TEQUILA RAMPS UP STANDOUT WITH STRIKING NEW REDESIGN

July 21st, 2025

As demand for premium tequila continues to surge, Pernod Ricard’s Altos tequila is making a bold statement with the launch […]

ANDREW HO WINS ALTOS BARTENDERS’ BARTENDER AWARD AT ASIA’S 50 BEST BARS 2025

July 21st, 2025

Andrew Ho, founder and co-owner of Hope & Sesame in Guangzhou, has been named the winner of the Altos Bartenders’ […]

ELI MARTINEZ BELLO NAMED THE FIRST MEXICAN WINNER OF THE ALTOS BARTENDERS’ BARTENDER AWARD, AS PART OF NORTH AMERICA’S 50 BEST BARS 2025

April 7th, 2025

Eli Martinez Bello, head bartender at Tlecān, has been named the recipient of the Altos Bartenders’ Bartender Award 2025. Martinez […]

DEL MAGUEY CELEBRATES 30 YEARS OF LIQUID ART  AND INDISPUTABLE CATEGORY LEADERSHIP

March 25th, 2025

Pernod Ricard’s Del Maguey Single Village Mezcal is celebrating three decades of pioneering craftsmanship, authenticity and community as the world-leading […]

ALTOS TEQUILA RAMPS UP INVESTMENT IN BARTENDER EDUCATION AS IT DEBUTS THE ALTOS TAHONA SOCIETY ONLINE COMMUNITY

March 25th, 2025

Pernod Ricard’s Altos Tequila is amplifying the positive global impact of its educational community for bartenders – The Tahona Society […]

PERNOD RICARD’S OLMECA TEQUILA EMPOWERS INDIVIDUALITY WITH FIRST GLOBAL AND ‘MOST FANTASTIC’ LIMITED-EDITION

December 27th, 2024

Pernod Ricard’s Olmeca Tequila is electrifying the tequila category with the release of three striking first and ‘Most Fantastic’ global […]

Panda and Sons Iain McPherson

IAIN MCPHERSON OF PANDA & SONS IN EDINBURGH NAMED ALTOS BARTENDERS’ BARTENDER AS PART OF THE WORLD’S 50 BEST BARS AWARDS 2024

October 29th, 2024

Iain McPherson of Panda & Sons in Edinburgh, Scotland has been announced as winner of the Altos Bartenders’ Bartender Award […]