Freddy Andreasson, co-founder of El Gallo Altanero, has been named the winner of the Altos Bartenders’ Bartender Award 2026. Andreasson’s visionary leadership, deep commitment to craft and unwavering dedication to elevating independent tequila producers, while also challenging traditional perceptions of the category, has been recognized by his industry peers. This prestigious accolade is the only peer-voted award in the North America’s 50 Best Bars program, celebrating the bartender chosen by fellow industry professionals for their impact and influence. This marks the latest special award announced ahead of the highly anticipated North America’s 50 Best Bars 2026 ceremony.
Andreasson is the driving force behind El Gallo Altanero in Guadalajara, Mexico, a bar he co-founded in 2017 with a mission to champion independent tequilas and agave spirits in Jalisco, challenge the dominance of large-scale brands and spotlight the depth and diversity of agave spirits. Under his leadership, El Gallo Altanero has become a beacon for authenticity and innovation, known for its ever-evolving cocktail program with a menu that changes monthly and deep respect for Mexico’s cultural and agricultural heritage. His approach reflects the spirit of El Gallo Altanero, meaning ‘The Unyielding Rooster’, brought to life through a menu that celebrates bold, elevated takes on tradition that defy expectations and rise beyond limits, embodying an against-all-odds approach to flavor, technique and creativity.
Emma Sleight, Head of Content for North America’s 50 Best Bars, says: “Freddy Andreasson represents the very spirit of the Altos Bartenders’ Bartender Award. His dedication to independent producers, his deep respect for tradition and his fearless approach to pushing boundaries have made a lasting impact on the global bar community. Through El Gallo Altanero, he has built a platform for storytelling, culture and innovation that continues to inspire bartenders around the world.”
Through his research and work, Andreasson and his team continue to redefine what a modern agave bar can be by blending education, advocacy and hospitality into a singular experience. Andreasson has worked closely with tequila producers to develop unique, small-batch expressions and has spent time with mezcaleros, immersing himself in traditional techniques that define the category. Guests of El Gallo Altanero have the opportunity to receive an education on all things tequila as Andreasson and his team pull upon an encyclopedic knowledge of the agave-based spirit.
Freddy Andreasson, Co-Founder of El Gallo Altanero, says: “Being recognized by your peers, by the people who truly understand the hours, the chaos and where you’ve come from feels incredibly sacred. From the very beginning, we’ve stayed committed to our point of view, to our craft and to representing Mexico with honesty and pride. To have that recognized on a global stage by this community is something I don’t take lightly. This moment belongs to my wife, my team and everyone who has been part of our journey. It’s a reflection of the collective spirit behind what we’ve built. I’m deeply grateful to be part of an industry that continues to support, challenge and inspire one another.”
Daniela Vía, VP Marketing, House of Tequila — Pernod Ricard, says: “It’s an honor for Altos Tequila to present the Bartenders’ Bartender Award to Freddy Andreasson, a recognition that comes directly from his peers and reflects the impact he has had on the global bar community. Through his work at El Gallo Altanero in Guadalajara, Freddy has played a key role in championing the education and appreciation of Mexican spirits, always with a strong sense of craft and authenticity. At Altos, we deeply connect with this commitment, and we are proud to celebrate individuals like Freddy who continue to inspire the industry and shape its future.”
North America’s 50 Best Bars 2026 will return to Canada for the second year, uniting the bar community in Vancouver to honor the best hospitality experiences across the region. The live awards ceremony will take place at the Vancouver Convention Centre on Wednesday, April 22, ending with the announcement of The Best Bar in North America 2026, sponsored by Perrier, alongside other special award winners.
The countdown of the list of North America’s 50 Best Bars will also be broadcast live on YouTube to a global audience who are not able to attend in person.