Mezcal Tasting with Del Maguey at Tales of the Cocktail 2025 & Altos’ Dré Masso Named Best Global Brand Ambassador
Tales of the Cocktail 2025 brought vibrant energy back to New Orleans with its latest edition. In this global celebration of mixology, Del Maguey Mezcal reaffirmed its place as a benchmark in the artisanal segment, inviting attendees to experience mezcal tasting as both a cultural and sensory journey.
House of Tequila at Tales of the Cocktail 2025
Tales of the Cocktail is more than just an event, it’s a platform that has transformed the way we understand the cocktail world. Since its inception, it has promoted the education and growth of bartenders and brands around the globe.
This year’s edition returned to its traditional venue in New Orleans. Among panels, tastings, and professional gatherings, House of Tequila played an active role with a program centered around mezcal and its cultural value.
Del Maguey Mezcal’s Participation
During the event, Del Maguey hosted a tasting experience designed to highlight the complexity of artisanal mezcal in the Tales setting. Through this mezcal tasting — a tradition that involves much more than simply drinking — guests were invited to connect with the product’s roots: from the agave fields in Oaxaca to the hands of the maestros palenqueros who craft each batch.
The energy reached its peak at the “30 Years of Liquid Art” party, organized by NightBloom and sponsored by Del Maguey. The celebration honored three decades of mezcal with a festive atmosphere, music, cocktails, and guest bartenders like Haley Traub, Yayo Mendoza, and Libby Lingua. The night was not just about honoring mezcal’s past — it was a toast to its future. This full sensory experience sparked meaningful conversations between experts, bartenders, and mezcal lovers from around the world.
The Value of Mezcal in Today’s Cocktail Culture
In recent years, mezcal and tequila have gained momentum on the menus of the world’s top bars. This year at TOTC 2025, the spotlight continued to shine on spirits with traceable origin, transparent processes, and a deep connection to place.
Del Maguey, with its focus on local communities and ancestral techniques, aligns perfectly with what today’s bartenders are seeking: quality, storytelling, and authenticity.
The tasting was presented as an experience rooted in respect, product knowledge, and ritual — a moment that connects people with the soul of the spirit.
Spirited Awards and Recognition at TOTC
The Spirited Awards have become the most influential honors in the cocktail industry, recognizing everything from bars and brand campaigns to media, products, and professionals.
A highlight of the event was the recognition of Dre Masso, co-creator of Altos Tequila, who was awarded Best International Brand Ambassador 2025 at the 19th Annual Spirited Awards. His work representing Altos Tequila, marked by passion, dedication, and exceptional storytelling, set a new benchmark in the spirits industry.
What’s Next for House of Tequila
This year marks a significant moment for the brand. Events like TOTC foster valuable dialogue with industry leaders, inspire new ideas, and help build bridges between tradition and innovation.
House of Tequila will continue supporting spaces that celebrate agave culture, uplift producer communities, and share the best of Mexico with the world.