At the Top of Flavor: Altos and Del Maguey Conquer the Brand Report 2025

You can read the full report here
In the world of professional mixology, the selection of ingredients not only defines the flavor of a drink but also the experience it conveys to the customer. Each year, industry experts eagerly await the publication of the Brand Report, a benchmark that highlights the best liquor and alcoholic beverage brands for cocktails. The report includes a special mention of two iconic brands: Altos and Del Maguey, reaffirming their position as global leaders in the industry.
The Brand Report is not just a list; it is a statement of the trends and preferences that will shape mixology throughout the year. Compiled from the opinions of 100 bars, this report analyzes the quality, versatility, and authenticity of the featured products. Among the most anticipated categories are the best artisan liquors and premium brands dominating the bars of the world’s finest establishments.
Reaching the Top: Del Maguey #1 in Best-Selling Mezcal and #2 in Top Trending Mezcal
If Altos represents the modernity of tequila, Del Maguey is the custodian of mezcal tradition. Known for its single-origin and artisanally crafted mezcals, this brand has brought mezcal to the most prestigious bars around the world. This year, Del Maguey ranked #1 as Best-Selling Mezcal, was selected best mezcal for margaritas and #2 in Top Trending Mezcal, according to the Brand Report, and also secured the #5 spot as Bartenders’ Choice, in the category ‘best of the best’ in the All-Times League. These achievements solidify its leadership in the industry and set the standard for global mixology.
Each bottle of Del Maguey, selected as the best mezcal for margaritas, tells a story: that of the communities that produce it and their profound respect for the land. Its ability to elevate cocktails like the Mezcal Negroni or the Oaxaca Old Fashioned has cemented its reputation among bartenders and mixologists seeking a smoky and complex profile.
Altos Tequila
Tequila, an emblem of Mexican tradition, finds a modern reinterpretation in Altos that still respects its roots. Known for its authenticity and artisanal quality, Altos is a favorite choice among bartenders seeking to craft cocktails with a distinctive touch. This year, Altos ranked 4th on the Best-Selling Tequila list in the Brand Report and also claimed the 4th spot in the All-Time Tequila League, and top 3 of best tequila for palomas, reaffirming its position as a global reference in mixology.
Its balanced flavor profile, combining sweet and herbal notes with a hint of smokiness, makes it a versatile ingredient for iconic cocktails like the Margarita or the Paloma. In previous editions of the Brand Report, Altos has been recognized as one of the most recommended tequilas for its excellent quality-to-price ratio—a key attribute for both craft bars and high-volume establishments.
Artisan Liquors and Premium Brands
In recent years, artisan liquors have gained prominence in the world’s most iconic bars. Altos and Del Maguey stand out as brands that reflect authenticity, quality, and a deep connection to Mexican traditions. Every cocktail crafted with these spirits carries a story of passion and excellence, resonating with both bartenders and lovers of unique experiences. The Brand Report 2025 confirms their impact, positioning them as essential references in global mixology.
Beyond their exceptional flavor, Altos and Del Maguey are setting trends in sustainable mixology. Both brands have adopted responsible practices in their production processes, aligning with an industry that is increasingly environmentally conscious. This commitment not only strengthens their market position but also inspires bartenders to create cocktails that are not only delicious but also respect the planet. Thus, the Brand Report not only celebrates their excellence but also invites exploration of new possibilities in modern mixology.
