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House of Tequila oversees the production, packaging and strategic marketing of a portfolio of Mexican spirits brands within Pernod Ricard. Our portfolio includes the world’s super premium Olmeca Tequila, super premium Altos Tequila and prestige Avión Tequila; and the world’s favorite Del Maguey Single Village Mezcal.

All Altos Avion Olmeca Del Maguey Other

FREDDY ANDREASSON WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF NORTH AMERICA’S 50 BEST BARS 2026

ALTOS TEQUILA UNVEILS CASA ALTOS: A MEXICAN CELEBRATION AND LARGER-THAN-LIFE TRIBUTE TO THANASI KOKKINAKIS

AUSTRALIAN OPEN SERVES AN ACE WITH ALTOS TEQUILA PARTNERSHIP IN 2026

UNO JANG OF JIGGER & PONY IN SINGAPORE WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF THE WORLD’S 50 BEST BARS 2025

PERNOD RICARD’S OLMECA TEQUILA HITS ONE MILLION CASES MILESTONE

TRAILBLAZING SUGAR ALTERNATIVE SWEEPS UP TOP PRIZE AT ALTOS’ TAHONA SOCIETY COMPETITION 2025

ALTOS TEQUILA RAMPS UP STANDOUT WITH STRIKING NEW REDESIGN

ANDREW HO WINS ALTOS BARTENDERS’ BARTENDER AWARD AT ASIA’S 50 BEST BARS 2025

ELI MARTINEZ BELLO NAMED THE FIRST MEXICAN WINNER OF THE ALTOS BARTENDERS’ BARTENDER AWARD, AS PART OF NORTH AMERICA’S 50 BEST BARS 2025

DEL MAGUEY CELEBRATES 30 YEARS OF LIQUID ART AND INDISPUTABLE CATEGORY LEADERSHIP

ALTOS TEQUILA RAMPS UP INVESTMENT IN BARTENDER EDUCATION AS IT DEBUTS THE ALTOS TAHONA SOCIETY ONLINE COMMUNITY

PERNOD RICARD’S OLMECA TEQUILA EMPOWERS INDIVIDUALITY WITH FIRST GLOBAL AND ‘MOST FANTASTIC’ LIMITED-EDITION

Panda and Sons Iain McPherson

IAIN MCPHERSON OF PANDA & SONS IN EDINBURGH NAMED ALTOS BARTENDERS’ BARTENDER AS PART OF THE WORLD’S 50 BEST BARS AWARDS 2024

Almave Ambar and Blanco

PERNOD RICARD JOINS LEWIS HAMILTON & CASA LUMBRE SPIRITS TO ENHANCE THE SUCCESS OF NON-ALC BLUE AGAVE SPIRIT, ALMAVE

Demie Kim

DOHYUNG ‘DEMIE’ KIM WINS ALTOS BARTENDERS’ BARTENDER AWARD IN ASIA’S 50 BEST BARS 2024

KATE BOUSHEL, DIRECTOR OF BEVERAGE AND EDUCATION, ATWATER COCKTAIL CLUB, WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF NORTH AMERICA’S 50 BEST BARS 2024

PERNOD RICARD’S AVIÓN REDEFINES PRESTIGE TEQUILA WITH DEBUT NFT RELEASE FOR RARE NEW LIQUID

GN Chan

GN CHAN OF DOUBLE CHICKEN PLEASE IN NEW YORK WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF THE WORLD’S 50 BEST BARS AWARDS 2023

Altos Tequila RTS

PERNOD RICARD GETS READY TO GROW TEQUILA OPPORTUNITY WITH FIRST ALTOS RTD MARGARITA RANGE

Tequila Altos infusionado

PERNOD RICARD DISRUPTS THE MEXICAN MARKET WITH MOST GROUNDBREAKING INNOVATION TO DATE FOR ALTOS TEQUILA

Beckaly Franks

BECKALY FRANKS WINS ALTOS BARTENDERS’ BARTENDER AWARD IN ASIA’S 50 BEST BARS 2023

Sustainability competition ceremony

ALTOS TEQUILA ANNOUNCES JENNY TEASDALE AND JEFFREY GARCIA AS WINNERS OF THE 2023 SUSTAINABILITY-FOCUSED TAHONA SOCIETY COMPETITION

Nocheluna sotol - A wild spirit for wild spirits

NOCHELUNA SOTOL: A WILD SPIRIT FOR WILD SPIRITS

Christine Wiseman

CHRISTINE WISEMAN OF BAR LAB HOSPITALITY (BROKEN SHAKER) WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF NORTH AMERICA’S 50 BEST BARS

A bar with tequila drinks

OLMECA TEQUILA INTRODUCES FRESH NEW FORMAT FOR ANNUAL SHOT RING COMPETITION

Mezcal del Maguey Vida

PERNOD RICARD’S HOUSE OF TEQUILA ENCOURAGES DISCOVERY OF IT’S ARTISANAL MEZCAL PORTFOLIO WITH NEW ACCESSIBLE EXPRESSION

Altos Tequila ready to serve drinks and bottle

PERNOD RICARD TAPS INTO SOARING DEMAND FOR TEQUILA-BASED COCKTAILS WITH THE LAUNCH OF ALTOS MARGARITA CLASSIC LIME READY-TO-SERVE

Maria Margarita

OLMECA TARGETS THE DIGITAL GENERATION WITH DRINKS INDUSTRY’S FIRST BRAND-OWNED VIRTUAL INFLUENCER

Avion Tequila Reserva Cristalino

PERNOD RICARD’S AVIÓN TEQUILA TO CRAFT FURTHER GROWTH IN PRESTIGE TEQUILA WITH THE LAUNCH OF AVION RESERVA CRISTALINO