Press Releases

A bar with tequila drinks

OLMECA TEQUILA INTRODUCES FRESH NEW FORMAT FOR ANNUAL SHOT RING COMPETITION

February 28th, 2024

Olmeca Tequila is shaking things up with the return of its Olmeca Shot Ring competition – the first ever global […]

Mezcal del Maguey Vida

PERNOD RICARD’S HOUSE OF TEQUILA ENCOURAGES DISCOVERY OF IT’S ARTISANAL MEZCAL PORTFOLIO WITH NEW ACCESSIBLE EXPRESSION

November 19th, 2024

Pernod Ricard’s House of Tequila has set its sights on welcoming even more mezcal-lovers with the latest addition to its […]

Altos Tequila ready to serve drinks and bottle

PERNOD RICARD TAPS INTO SOARING DEMAND FOR TEQUILA-BASED COCKTAILS WITH THE LAUNCH OF ALTOS MARGARITA CLASSIC LIME READY-TO-SERVE

February 28th, 2024

Pernod Ricard’s award-winning Olmeca Altos brand is raising the (at-home) bar with the launch of Altos Margarita Classic Lime ready-to-serve. […]

Maria Margarita

OLMECA TARGETS THE DIGITAL GENERATION WITH DRINKS INDUSTRY’S FIRST BRAND-OWNED VIRTUAL INFLUENCER

February 28th, 2024

Pernod Ricard’s award-winning Olmeca Tequila is disrupting the world of drinks marketing as it today unveils the industry’s first ever […]

Avion Tequila Reserva Cristalino

PERNOD RICARD’S AVIÓN TEQUILA TO CRAFT FURTHER GROWTH IN PRESTIGE TEQUILA WITH THE LAUNCH OF AVION RESERVA CRISTALINO

February 28th, 2024

Pernod Ricard’s Avión tequila is tapping into the soaring demand for prestige tequila by expanding its exclusive Reserva range with […]