Pernod Ricard’s award-winning Olmeca Altos brand is raising the (at-home) bar with the launch of Altos Margarita Classic Lime ready-to-serve. It marks the first foray into ready-to-serve in the brand’s 13-year history.
Combining Altos Plata tequila, triple sec, natural lime flavouring, and agave syrup, Altos Margarita Classic Lime delivers an easily-accessible, bar-quality imbibing experience that is the signature of its 100% agave tequilas. The blend heroes Altos Plata – a smooth tequila with a clean, complex flavour profile which has been consistently voted as one of the top tequilas for Margaritas by bartenders across the globe.
The launch follows a successful financial year for Olmeca Altos, during which the brand registered double-digit growth worldwide (10%) , and Altos Margarita Classic Lime is aimed at building on this success by tapping into the soaring popularity of tequila-based cocktails.
“The fast-paced growth of the tequila category is attracting a new generation of consumers eager to learn more about how to serve and balance quality, agave tequilas,” says Michael Merolli, CEO at House of Tequila – Pernod Ricard. “Introducing a new, accessible format featuring our bestselling tequila is the natural solution to help build access and knowledge to tequila. The simple two-step preparation for Altos Margarita Classic Lime – pouring over ice, and enjoying – eradicates concerns around balance, technique and leftover ingredients.
“Fuelled by the at-home cocktail boom during lockdown, consumers have developed a real taste for quality cocktails which is here to stay. Since the re-opening of the hospitality industry worldwide, we’ve seen a huge spike in popularity for tequila-based cocktails, which makes the unveiling of our latest innovation all-the-more timely.”
“With Altos Margarita Classic Lime, time-pressed consumers can enjoy quality cocktails at ease, in the comfort of their own home, without any of the hassle – whether they’re elevating an evening in, or looking for the perfect dinner party serve.”
Altos Margarita Classic Lime is available now in the US in a 750ml glass bottle (RRP: $19.99, ABV: 15%), Altos Margarita Classic Lime offers up five servings best enjoyed over ice and, once opened, should be refrigerated.