Tequila & Mezcal Masters 2025: Celebrating Excellence
Today, tequila and mezcal represent an ancient tradition, a cultural identity, and an art form perfected over generations by dedicated maestros tequileros and maestros mezcaleros. That is why the Tequila & Mezcal Masters 2025, organized by The Spirits Business, stands as an international platform to honor the producers who are elevating these iconic Mexican spirits to new heights.
This year, brands like Olmeca and Del Maguey showcased why they are considered industry benchmarks—and why they will continue to be for years to come. Their entries stood out among 129 submissions from 24 companies worldwide, impressing a panel of experts in a rigorous blind tasting that rewarded authenticity, quality, and expressive character in each sample.
Want to know which categories stood out and what awards were won? Keep reading to find out.
Olmeca: A Testament to Craftsmanship and Balance
In this year’s edition, Olmeca stood out with remarkable achievements that highlight the artistry and precision of its maestros tequileros. Olmeca Reposado was honored with the prestigious MASTER medal, a recognition that speaks to its excellence, complexity, and the deep respect for traditional processes.
Meanwhile, Olmeca Blanco earned a GOLD medal, a reflection of its purity and balance—qualities that resonate with both connoisseurs and mixology professionals. These accolades reaffirm Olmeca’s dedication to crafting spirits that represent the essence of agave with clarity and finesse.
Del Maguey: The Soul of Traditional Mezcal
Del Maguey made a powerful impression with a suite of distinctions that celebrate its legacy as a pioneer in the world of artisanal mezcal. Its San Luis del Río expression received the MASTER medal, showcasing the brand’s dedication to quality and terroir.
Further reinforcing its reputation, Del Maguey earned GOLD medals for its Vida Clásico and Vida de Muertos expressions—each crafted with meticulous attention to ancestral techniques. These awards underscore Del Maguey’s role in preserving and elevating the cultural heritage of mezcal through expressive, authentic spirits.
A Competition That Honors the Roots of Agave
The Tequila & Mezcal Masters has become a global benchmark for assessing the authenticity and evolution of these emblematic spirits. Each year, the competition brings together producers, experts, and agave enthusiasts to pay tribute to a tradition that continues to evolve.
Beyond the medals, this event celebrates the spirit of the true guardians of agave—the maestros tequileros and maestros mezcaleros—who, with passion and deep knowledge, transform the land into bottled artistry. Their work is essential to preserving the diversity and sensory richness of these spirits, which today captivate palates across the globe.
This year’s results not only recognize the outstanding quality of select products, but also further position tequila and mezcal as key players on the international spirits scene. Most importantly, they pay homage to the talent and commitment of those who keep this tradition alive—one distilled drop at a time.
With these triumphs, Olmeca and Del Maguey reaffirm their roles as ambassadors of Mexican excellence, proudly carrying the story of agave to every corner of the world.