Press Releases

PERNOD RICARD’S AVIÓN REDEFINES PRESTIGE TEQUILA WITH DEBUT NFT RELEASE FOR RARE NEW LIQUID

December 27th, 2024

For the first time, Pernod Ricard’s Avión tequila is leveraging the exclusivity of its latest launch alongside the demand for […]

GN Chan

GN CHAN OF DOUBLE CHICKEN PLEASE IN NEW YORK WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF THE WORLD’S 50 BEST BARS AWARDS 2023

October 29th, 2024

GN Chan, co-founder of Double Chicken Please in New York, USA, has been named the winner of Altos Bartenders’ Bartender […]

Altos Tequila RTS

PERNOD RICARD GETS READY TO GROW TEQUILA OPPORTUNITY WITH FIRST ALTOS RTD MARGARITA RANGE

October 29th, 2024

Pernod Ricard’s award-winning Olmeca Altos Tequila is building on its prowess in premixed cocktails with the launch of its debut […]

Tequila Altos infusionado

PERNOD RICARD DISRUPTS THE MEXICAN MARKET WITH MOST GROUNDBREAKING INNOVATION TO DATE FOR ALTOS TEQUILA

November 19th, 2024

Pernod Ricard has unveiled a brand-new range of infused tequilas: Altos Infusionado. It marks the most significant launch since the […]

Beckaly Franks

BECKALY FRANKS WINS ALTOS BARTENDERS’ BARTENDER AWARD IN ASIA’S 50 BEST BARS 2023

October 31st, 2024

The Hong Kong bar legend and co-founder of award-winning establishments including The Pontiac, wins the top peer-voted award in Asia’s […]

Sustainability competition ceremony

ALTOS TEQUILA ANNOUNCES JENNY TEASDALE AND JEFFREY GARCIA AS WINNERS OF THE 2023 SUSTAINABILITY-FOCUSED TAHONA SOCIETY COMPETITION

February 28th, 2024

A project conceived to encourage and increase the accessibility of glass recycling in Cartagena, Colombia, has taken top spot at […]

Nocheluna sotol - A wild spirit for wild spirits

NOCHELUNA SOTOL: A WILD SPIRIT FOR WILD SPIRITS

October 31st, 2024

After a successful launch in Mexico City and New York in 2022, Nocheluna Sotol made its European debut last night […]

Christine Wiseman

CHRISTINE WISEMAN OF BAR LAB HOSPITALITY (BROKEN SHAKER) WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF NORTH AMERICA’S 50 BEST BARS

October 31st, 2024

Christine Wiseman, Bar Lab Hospitality’s Global Beverage Director, has been named the winner of the Altos Bartenders’ Bartender Award 2023. […]

A bar with tequila drinks

OLMECA TEQUILA INTRODUCES FRESH NEW FORMAT FOR ANNUAL SHOT RING COMPETITION

February 28th, 2024

Olmeca Tequila is shaking things up with the return of its Olmeca Shot Ring competition – the first ever global […]

Mezcal del Maguey Vida

PERNOD RICARD’S HOUSE OF TEQUILA ENCOURAGES DISCOVERY OF IT’S ARTISANAL MEZCAL PORTFOLIO WITH NEW ACCESSIBLE EXPRESSION

November 19th, 2024

Pernod Ricard’s House of Tequila has set its sights on welcoming even more mezcal-lovers with the latest addition to its […]