Press Releases

All Altos Avion Olmeca Del Maguey Other
Sustainability competition ceremony

ALTOS TEQUILA ANNOUNCES JENNY TEASDALE AND JEFFREY GARCIA AS WINNERS OF THE 2023 SUSTAINABILITY-FOCUSED TAHONA SOCIETY COMPETITION

February 28, 2024

A project conceived to encourage and increase the accessibility of glass recycling in Cartagena, Colombia, has taken top spot at […]

Nocheluna sotol - A wild spirit for wild spirits

NOCHELUNA SOTOL: A WILD SPIRIT FOR WILD SPIRITS

October 31, 2024

After a successful launch in Mexico City and New York in 2022, Nocheluna Sotol made its European debut last night […]

Christine Wiseman

CHRISTINE WISEMAN OF BAR LAB HOSPITALITY (BROKEN SHAKER) WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF NORTH AMERICA’S 50 BEST BARS

October 31, 2024

Christine Wiseman, Bar Lab Hospitality’s Global Beverage Director, has been named the winner of the Altos Bartenders’ Bartender Award 2023. […]

A bar with tequila drinks

OLMECA TEQUILA INTRODUCES FRESH NEW FORMAT FOR ANNUAL SHOT RING COMPETITION

February 28, 2024

Olmeca Tequila is shaking things up with the return of its Olmeca Shot Ring competition – the first ever global […]

Mezcal del Maguey Vida

PERNOD RICARD’S HOUSE OF TEQUILA ENCOURAGES DISCOVERY OF IT’S ARTISANAL MEZCAL PORTFOLIO WITH NEW ACCESSIBLE EXPRESSION

November 19, 2024

Pernod Ricard’s House of Tequila has set its sights on welcoming even more mezcal-lovers with the latest addition to its […]

Altos Tequila ready to serve drinks and bottle

PERNOD RICARD TAPS INTO SOARING DEMAND FOR TEQUILA-BASED COCKTAILS WITH THE LAUNCH OF ALTOS MARGARITA CLASSIC LIME READY-TO-SERVE

February 28, 2024

Pernod Ricard’s award-winning Olmeca Altos brand is raising the (at-home) bar with the launch of Altos Margarita Classic Lime ready-to-serve. […]

Maria Margarita

OLMECA TARGETS THE DIGITAL GENERATION WITH DRINKS INDUSTRY’S FIRST BRAND-OWNED VIRTUAL INFLUENCER

February 28, 2024

Pernod Ricard’s award-winning Olmeca Tequila is disrupting the world of drinks marketing as it today unveils the industry’s first ever […]

Avion Tequila Reserva Cristalino

PERNOD RICARD’S AVIÓN TEQUILA TO CRAFT FURTHER GROWTH IN PRESTIGE TEQUILA WITH THE LAUNCH OF AVION RESERVA CRISTALINO

February 28, 2024

Pernod Ricard’s Avión tequila is tapping into the soaring demand for prestige tequila by expanding its exclusive Reserva range with […]