The Spirits Business Awards 2025: Del Maguey crowned
The Spirits Business Awards 2025 marked one of the most anticipated moments in the global spirits industry. Organized by the renowned publication The Spirits Business, the event celebrates brands and individuals who redefine excellence through authenticity, innovation, and cultural relevance.
This year’s awards ceremony, held on November 13 in London, was especially meaningful for House of Tequila. Del Maguey Single Village Mezcal was recognized as Runner-up for Brand of the Year – Tequila/Mezcal.
In addition, Steve Olson, early partner and longtime advocate of the brand, was honored with the prestigious Lifetime Achievement Award, recognizing his transformative impact on the agave spirits industry.
A Milestone Year for Del Maguey
Being named Runner-up in the Brand of the Year – Tequila/Mezcal category is a testament to Del Maguey’s unwavering vision and thirty-year journey. Founded in 1995, the brand celebrates its 30th anniversary this year—a powerful tribute to its pioneering work in introducing artisanal mezcal to the world.
Del Maguey has built its legacy by honoring the identity of each village, partnering with local families, and preserving ancient production methods. This award highlights not only its unrivaled craftsmanship but also its impact on global perceptions of agave spirits.
Steve Olson: A Lifetime of Contribution
The 2025 edition also celebrated one of the most influential figures behind the brand. Steve Olson – early partner of Del Maguey and long‑time advocate of the category – received the Lifetime Achievement Award, honoring his outstanding contributions to the spirits world.
For decades, Olson has championed education, transparency, and cultural respect surrounding mezcal, helping shape the international appreciation of agave spirits. His award acknowledges both his personal legacy and the role he played in elevating Del Maguey to global recognition.
Why These Wins Matter
These achievements underscore the qualities that have defined Del Maguey since its inception:
- A deep commitment to traditional mezcal‑making methods
- Long‑term partnerships with families and communities in Oaxaca and Puebla
- A philosophy centered on culture, place, and authenticity
- Leadership in transparency, origin storytelling, and sustainable production
Del Maguey’s recognition at The Spirits Business Awards 2025 reinforces its status as a cultural ambassador of Mexico and a benchmark for artisanal spirits worldwide.
A Forward‑Looking Celebration
For the spirits industry, the awards ceremony 2025 was more than an annual gathering—it was a reminder of how far the category has come and where it is heading. Del Maguey’s win and Steve Olson’s recognition demonstrate how heritage, innovation, and long‑term commitment can shape a brand’s global influence.
As the industry continues to evolve, these awards highlight a clear message: the future belongs to brands that stay true to their roots while inspiring meaningful change.