Press Releases

All Altos Avion Olmeca Del Maguey Other

DEL MAGUEY CELEBRATES 30 YEARS OF LIQUID ART  AND INDISPUTABLE CATEGORY LEADERSHIP

March 25, 2025

Pernod Ricard’s Del Maguey Single Village Mezcal is celebrating three decades of pioneering craftsmanship, authenticity and community as the world-leading […]

ALTOS TEQUILA RAMPS UP INVESTMENT IN BARTENDER EDUCATION AS IT DEBUTS THE ALTOS TAHONA SOCIETY ONLINE COMMUNITY

March 25, 2025

Pernod Ricard’s Altos Tequila is amplifying the positive global impact of its educational community for bartenders – The Tahona Society […]

PERNOD RICARD’S OLMECA TEQUILA EMPOWERS INDIVIDUALITY WITH FIRST GLOBAL AND ‘MOST FANTASTIC’ LIMITED-EDITION

December 27, 2024

Pernod Ricard’s Olmeca Tequila is electrifying the tequila category with the release of three striking first and ‘Most Fantastic’ global […]

Panda and Sons Iain McPherson

IAIN MCPHERSON OF PANDA & SONS IN EDINBURGH NAMED ALTOS BARTENDERS’ BARTENDER AS PART OF THE WORLD’S 50 BEST BARS AWARDS 2024

October 29, 2024

Iain McPherson of Panda & Sons in Edinburgh, Scotland has been announced as winner of the Altos Bartenders’ Bartender Award […]

Almave Ambar and Blanco

PERNOD RICARD JOINS LEWIS HAMILTON & CASA LUMBRE SPIRITS TO ENHANCE THE SUCCESS OF NON-ALC BLUE AGAVE SPIRIT, ALMAVE

October 29, 2024

Pernod Ricard today announces the acquisition of a minority stake in Almave, a Super Premium non-alc blue agave-based spirit brand, […]

Demie Kim

DOHYUNG ‘DEMIE’ KIM WINS ALTOS BARTENDERS’ BARTENDER AWARD IN ASIA’S 50 BEST BARS 2024

October 29, 2024

Seoul’s Dohyung ‘Demie’ Kim, co-founder of Zest (No.5 on Asia’s 50 Best Bars 2023 and No.18 on The World’s 50 […]

KATE BOUSHEL, DIRECTOR OF BEVERAGE AND EDUCATION, ATWATER COCKTAIL CLUB, WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF NORTH AMERICA’S 50 BEST BARS 2024

December 27, 2024

Kate Boushel, Director of Beverage and Education for the Barroco Group and bartender at Montreal’s Atwater Cocktail Club and Milky […]

PERNOD RICARD’S AVIÓN REDEFINES PRESTIGE TEQUILA WITH DEBUT NFT RELEASE FOR RARE NEW LIQUID

December 27, 2024

For the first time, Pernod Ricard’s Avión tequila is leveraging the exclusivity of its latest launch alongside the demand for […]

GN Chan

GN CHAN OF DOUBLE CHICKEN PLEASE IN NEW YORK WINS THE ALTOS BARTENDERS’ BARTENDER AWARD AS PART OF THE WORLD’S 50 BEST BARS AWARDS 2023

October 29, 2024

GN Chan, co-founder of Double Chicken Please in New York, USA, has been named the winner of Altos Bartenders’ Bartender […]

Altos Tequila RTS

PERNOD RICARD GETS READY TO GROW TEQUILA OPPORTUNITY WITH FIRST ALTOS RTD MARGARITA RANGE

October 29, 2024

Pernod Ricard’s award-winning Olmeca Altos Tequila is building on its prowess in premixed cocktails with the launch of its debut […]

Tequila Altos infusionado

PERNOD RICARD DISRUPTS THE MEXICAN MARKET WITH MOST GROUNDBREAKING INNOVATION TO DATE FOR ALTOS TEQUILA

November 19, 2024

Pernod Ricard has unveiled a brand-new range of infused tequilas: Altos Infusionado. It marks the most significant launch since the […]

Beckaly Franks

BECKALY FRANKS WINS ALTOS BARTENDERS’ BARTENDER AWARD IN ASIA’S 50 BEST BARS 2023

October 31, 2024

The Hong Kong bar legend and co-founder of award-winning establishments including The Pontiac, wins the top peer-voted award in Asia’s […]